"Twelve Five" period, the Hangzhou tourism in-depth practice the scientific concept of development, promote tourism format transformation and upgrading, enhancing tourism quality, will result in the Yangtze River Delta, Hangzhou play an important tourist destination of the critical period.
Hangzhou as "second five" special planning system is an important one, "Hangzhou" second five "travel and leisure industry development plan" will be comprehensive and profound summary of Hangzhou, the "Eleventh Five-Year" achievements and experience in tourism development based on the domestic and international tourism development to adapt to the new situation, new features, new requirements, proposed Hangzhou "second five" travel and leisure industry development strategy, development goals, spatial distribution of tourism products, focusing on project development, design, hotel and agencies to enhance the idea of the City improved to enhance the tourism brand, tourism marketing plan, tourism and personnel training, and travel management system innovation and the appropriate planning protection measures. The plan highlights the people, ecology, leisure and tourism, strengthen the potential of the industry characteristics, tourism complexes, rural tourism and other tourism products and route planning plan, the "second five" major tourism projects during the upgrade, development and construction of depth research.
To make the general public a better understanding of Hangzhou "second five" during the planning of tourism and leisure industry, recently, the reporter interviewed Hangzhou Tourism Commission Director Li Hong, asked him to Hangzhou "second five" travel and leisure industry development plan in detail interpretation.
Key words and target development
Reporter: "second five" plan involves all aspects of tourism in Hangzhou, but we should be most concerned about the first or the Hangzhou tourism will develop into what look like? What specific kind of development goals?
Li Hong: "second five" is to promote international tourism and leisure center in Hangzhou critical period, to further strengthen the tourism and leisure features, rich tourism products, integration of diverse industries, and promote a blend of urban and rural development, improve public services, enhance tourism, increase tourism marketing, tourism and leisure guide people to further strengthen the position of the country to further enhance the ultimate tourist destination in Hangzhou as the overall attractiveness of the reputation of "Oriental leisure capital, quality of life of the city" brand, initially forming an important international center of tourism and leisure . Focus on building "a demonstration area, four destination", namely: the national innovation and development of tourism and leisure industry demonstration zone, international city culture and leisure destination, the international mountain tourist resort destination, the international MICE destination, recuperation and rest of East Movement the destination. "Second five" major tourism products through the system construction, an important support system and major project layout to gradually fleshed out "a demonstration area, four destination" function.
Reporter: We often hear in the media, travel data, such as how many visitors in Hangzhou, etc. Can you give us a plan relative to the number of specific concept?
Li Hong: According to the plan, "second five" in "a demonstration area, four destination" under the command of the overall objective, tourism is the main economic indicators: 2015, inbound tourists reached 500 million people, annual were up 12%; tourism foreign exchange revenue of $ 3.5 billion, an average annual increase of 15%; of tourists per capita number of days stay 3.5 days per capita consumption of inbound tourism reached U.S. $ 700. Domestic tourists reached 90 million passengers, an average annual growth of 8%; domestic tourism revenue reached 180 billion yuan, an average annual growth of 15%; domestic tourists per capita number of days to stay three days, domestic tourism spending per capita to 2,000 yuan. Achieve total tourism income of 2,000 billion yuan, up 15%. Outbound tourism up 11.7 million, an average annual increase of 20%.
There are other indicators, such as tourism and structural indicators: "Twelve Five" period, the western five counties (cities) and the tourist reception times the growth rate of total tourism revenues were higher than the growth rate in Hangzhou, tourists in the western extension five counties (cities) of the stay. Through these efforts, to 2015, the western five counties (cities), the city's total tourist trips tourist reception reception proportion of people strive to 31% from 2010 to 2015 improved 36%, the western five counties (cities) of the total tourism revenue in the city's tourism Total revenue from 2010 to 20% to 24% in 2015.
There are also many tourist function index targets, such as 2015, the World Heritage-class tourism products 2; national 5A scenic spots to 5, National A-level scenic spots to 40; a strong attraction for foreign tourists with cultural venues class tourism products 5, a large city park 20; built to host the International Conference of the International Conference Centre, top to 5 (of the River resort area, Xixi heaven, the body of Expo Center, etc.), to host top international exhibitions Exhibition Venues 5, able to host international sporting events stadium 3; organized 50 international conferences and exhibitions, of which top-level meeting of the International Exhibition to 10, with the international influence of large-scale festivals 5; international brand hotel chains 20 , the city's five-star hotels reached 30, up 60 four-star hotel; to 2015, completed construction area of 300,000 square meters of large-scale commercial shopping center (Shopping Mall) 5 Department has a strong attraction for foreign tourists characteristics of neighborhoods 12.
In addition, of course, there are hotels, tourism professionals, tour, transportation and other indicators of tourism planning. According to the "second five" new development, tourism and leisure and to establish the relationship between consumption indicators, and to study, identify tourism consumption in the proportion of household consumption.
2011/11/14
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