Daily News (Reporter Song Chunling) gradually increase the level of income, farmers' pursuit of quality of life is also rising. "Travel" is becoming wealthy farmers "fashionable thing". Recently, many travel agents have found that more farmers tourists to come to consult tours, farmers tourism market thus revealing the enormous business opportunities.
Recently, in a tour group to Beijing, travel agents, ushered in a wave of special guests. This is a group of farmers tourists automatically by the three families, they are from Jinzhou rural villagers to travel to Beijing in the spring before, a good lot. Surnamed Sun villagers tourists told reporters that he is a travel enthusiast, but few choose to travel and tours. Since after registration Shandong green tour last year, he really travel to the pleasure of his life. His lead in their village, the villagers began three thousand three hundred twenty-two try to get out and travel abroad. This does not, after the Spring Festival, he organized two other villagers, go to see Tiananmen Square, to see the Great Wall. To the last leisure before a spring. The surname Sun, said the villagers, farmers are now income is also good to spend some money out of tourism does not matter, there are a lot of older point, life has not come out to play, this time to come out.
It is understood that a long time, the many scenic areas to look primarily on urban high-end tourists, not knowing that the vast rural market has great potential, worth ferreting out new rural tourism model has brought business opportunities to the traveling salesman. Early last year, Jinzhou North Putuo Mountain Scenic Area farmers tourists, specially introduced special tourism promotion to introduce scenic spots to farmers tourists, and visitors to the farmers launched a series of concessions. This immediate response of migrant visitors, in a short period of time, the scenic welcomed hundreds of self-organized by the farmers visiting the scenic spots of the team received some results. Wang Chao when it comes to the market, the person in charge of Northern Putuo Scenic Area, said: "Farmers and friends travel abroad to source a change in the level of economic development are closely related, reflecting a lifestyle change in the process of economic development, and thus reflect changes in the concept of life . "
Analysis of the current Jincheng farmers in the tourism market, industry insiders believe that the tourism industry in recent years mostly pegged to the high-income high-end customer base, rarely take into account the lower income living and dispersed farmers tourism market. This positioning determines the travel agencies rarely consider farmers travel this big market. Travel agents now are generally located in the city, our clients' objectives are city people or organizations, their development of tourism products is designed for these groups, the tourism product in the supply of content, price and network three aspects is difficult and farmers The special needs of the tourism combined. In the interview, the reporter also learned that farmers go on sightseeing trips generally think of big cities look at the lively, eye-opener to some of the traditional attractions, but the characteristics of tourism products, travel agency to go to a good design for farmers. Then there are the price problem. While some yangtze cruise farmers are rich, but the level of consumption in general is low, are generally thrifty, food, lodging can save as much as possible will be saved, shopping and other "special services" difficult to promote travel agency, natural even less attractive.
In this regard, industry sources, the farmers tourism numbers and potential market is huge, even the short term, profits despite the thin point Yangtze Cruise, but can be puerile. The most critical issue is no tourism businesses to develop marketing products suitable for rural tourism, an important reason for this is really restrict farmers to the tourism market to open up the situation. Therefore, vigorously develop rural tourism market, tourism industry and farmers, in fact, is a "win-win" strategy. From the present, to get rich farmers travel is no longer difficult, in addition to guide the concept of travel agencies in the city change,Yangtze Cruise seize opportunities, the focus lies breed tailored for farmers to travel the main market, lower barriers to entry to the rural tourism intermediary service organizations to survive, develop, grow and space to develop more tourism products suitable for rural consumption, the majority of farmers to enjoy the lower price of travel services.
http://yangtzerivercruisereviews.blogspot.com/2012/02/hunters-travel-five-popular.html
Organization of farmers into the city sightseeing tours, such as in recent years a number of township development, technology, travel and industrial tour, to enable farmers to meet the travel at the same time, opened up a vision of economic development, increase of knowledge.
http://yangtzerivercruisereviews.blogspot.com/
2012/02/15
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